Graphic Designer may not be the first job that comes to mind when someone says “Ozobot,” but graphic design plays a considerable role within the company. The Graphic Design team creates visuals for all projects, from print inserts and packaging to website design and GIFs; they do it all!
Katherine Gezalian is a Junior Graphic Designer at Ozobot and is a wonderful asset to our Creative and Marketing teams. Katherine attended Cal Poly Pomona and graduated with a Bachelor’s in Visual Communication Design and a minor in Studio Arts. We are so excited that she is our July Behind the Bot feature!
Currently, Katherine is the lead designer for Ozobot STEAM Kits, where she lent her expertise in designing all major creative assets for the project. She worked closely with the Education and Industrial Design teams to tackle the first three big STEAM kits – OzoGoes to the Solar System, OzoGoes to the Sun, Earth, and Moon, and OzoGoes Around a Sundial.
Continue reading to learn more about Katherine and her passion for graphic design.
What made you want to pursue graphic design?
Growing up, I had uncles and aunts who were artists and I always looked up to them for their creativity. I had always been interested in art, especially Fine Art while in high school. When I chose a profession, I was fortunate to have my family encourage me to pursue any type of art, and that’s when I went into Graphic Design. Not only do I greatly enjoy the work I do, but the people in design and artists are all amazing to work with as well!
What interested you in working at Ozobot?
Ozobot is a great example of hands-on design. We get to design and create an experience for anyone using our products, so it becomes more than just graphics. It also creates an opportunity to combine technology and art, which is more prominent now than ever.
Currently, what is your favorite project?
My favorite project is Ozobot STEAM Kits! They are a hands-on learning tool made even greater by how visually engaging they are. It is another prime example of creating an immersive and educational experience through design. A great deal of effort has been put into these kits, and I cannot wait for everyone to try them!
What has been the biggest challenge in your career?
The biggest challenge in my career was when I first started in Graphic Design in college, as I had no previous experience prior besides Fine Art. It made me more resourceful because I used my existing skills and knowledge, and applied them to new and unknown applications.
Keeping up with trends and progress in the design world is an ongoing “fun” challenge as well. The landscape is always changing and evolving, so it’s important to stay in the loop and be current.
Why do you love being a graphic designer at Ozobot?
Ozobot is great – I am able to create fun, energetic, and engaging designs! Not only that, but the people at Ozobot are a great bunch, we all are creatives who aspire to be innovative! It is a wonderful and inspiring environment.
What advice do you have for aspiring graphic designers?
To just create. No progress is made without putting in the work, so always keep working! Even if you feel unmotivated, it is important to practice your skills and keep them polished. Have an open mind to new ideas and evolving. The design world is always changing, and it’s important to stay relevant – make an effort to check in and see what is going on from time to time, whether that be through a preferred podcast or articles from well known establishments.
To stay up to date with Katherine and her latest creations, follow her on Instagram!